According to this weekend's Accrington Observer, the ruling Tories on HBC have decided that after thirty three years, the name Hyndburn is to be scrapped, and we are to be known as the 'Borough of Accrington and District'.
Twenty thousand pounds has been found for new road signs.
Agreed, no one in the country knows where Hyndburn is, but does it really matter? They know where all the towns which make up Hyndburn are.
Seems to me to be a total waste of money, and reminds me of when British Airways spent a fortune on rebranding themselves with a fancy new logo on their plane's tails...and then changed it back at even more cost.
You can spend money forever rebranding yourselves, but to me services are what are important, not the name on the Town Hall's letter paper, vans etc.
(Example of costly rebranding...that fools no one.)