Accrington Web
   

Home Gallery Arcade Blogs Members List Today's Posts
Go Back   Accrington Web > Blogs > Madder Lake is my favorite colour
Donate! Join Today


Welcome to Accrington Web!

We are a discussion forum dedicated to the towns of Accrington, Oswaldtwistle and the surrounding areas, sometimes referred to as Hyndburn! We are a friendly bunch please feel free to browse or read on for more info.
You are currently viewing our site as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, photos, play in the community arcade and use our blog section. Registration is fast, simple and absolutely free, so please, join our community today!



Anything I want it to be
Rate this Entry

What does it all mean?

Posted 07-12-2004 at 10:20 by Acrylic-bob

I was rooting round on the internet earlier, looking for some indication of the history of the price of crude oil, and I came across a pop-up advertisement which I found puzzling. It said that "x company", had "made twelve stock plays last year, eleven of which were winners".

I find this puzzling and annoying. I had always been under the impression that the whole point of language was to enable us to communicate ideas and meaning in as precise a form as possible. Nowhere is this need for clarity more important than in financial matters, which, god knows, is complicated enough. I fail to see the point of discussing or advertising a financial service in the same terms that one would find in the tabloid press in reference to a sporting event.
Suerely using metaphors from a specific sport limits the understanding of a message to those who recognise the metaphor. I have no understanding of what a "play" might entail, thus the message of the pop-up advertisement is lost on me. It becomes a matter of complete indifference whether such "plays" were successful or not. All of which leaves aside the consideration of whether I would place my finances in the hands of a company which chooses to express itself in a manner that scarcely approaches clarity.

Views 479 Comments 0
Total Comments 0

Comments

 

Other sites of interest.. More town sites..




All times are GMT. The time now is 15:55.


2003-2013 AccringtonWeb.com


Page generated in 0.27570 seconds with 18 queries

Search Engine Friendly URLs by vBSEO 3.6.1