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Cadbury Cubs
Does anyone remember the Cadbury Cubs in the 40s and 50s? It was a correspondence club set up by Cadburys Chocolate and members got a badge and a monthly newsletter with games and puzzles. There were 3 ficticious characters, Colin, Carol and Chris, who used to be shown standing side by side with their arms outstretched, Colin's arm over Carol's head, Carol's arm over Chris' head, and there was always news of what they had "been doing".
The whole point of the club was to promote Cadburys, just occasionally you got a free sample of chocolate. It made you grow, healthy and strong, was the message behind the promotion. Imagine that today with the present problems of obese children etc. How the world has changed.
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If you had a face like mine you'd punch me right in the nose and I'm just the fellow who can do it.
Stan Laurel
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