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Old 06-11-2016, 20:51   #8
Lord Didsbury
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Re: The club needs fans....

Given that the Stone Roses can charge £50 a pop and sell out the Ethiad four days running despite being sh*te, and Peter Perrett the god like lead singer of the Only Ones can't fill Hebden Bridge Trades Club at a tenner it tells you all you need to know about people's approach to spending money on things.

People want the the big experience... the selfies on FB to prove you were there, the merchandise etc. They want to live the dream.

Honestly I've talked up the Accy Stanley experience to friends and family so much (the roar of the ultras, the history of the club that wouldn't die, the cozy halftime clubhouse and "Wake me up before you go go") that I have several people telling me that Stanley is now the first result they look for, after their own. My daughter is travelling from Glasgow to Luton next weekend. I've even got a Watford supporter coming too.

I'm not sure how you can mass market that (it's always easier said than done) but I reckon dressing it up as something special to be a Stanley fan could be the way to go if it could be done. Man Utd may be a decent side but people buy more into the legend don't they?

Mind you, it would help if they played like they did on Satdi every week. No marketing required then - just a ground twice the size.
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