28-02-2008, 17:57
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#7
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Full Member
Join Date: Dec 2006
Location: Lancashire
Posts: 204
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Rep Power: 143
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Re: Income and profit
Quote:
Originally Posted by maccawozzagod
1. kid for a quid
2. free kids season ticket with every adult one (whether they want it or not)
3. announce in April and leave May, June and July to make three monthly direct debit payments.
4. ENSURE SEASON TICKETS ARE POSTED OUT NO LATER THAN AUGUST 1ST
5. merchandise incentives bolted on with the direct debits. Shirts at £30/scarves (new one pls) £4/exclusive badge free etc etc
6. 1 week BEFORE the announcement goe on the web/paper/radio send a letter to every ticket holder from the past 3 years and also to EVERY person registered as a Junior Red in the last two years, and also to every person who has registered for any of the soccer schools or related stuff through the FITC team. There should be some aggressive marketing done with this as the whole country will be looking with interest to see if we can beat 118.
If the club wants to talk to me about it I will look into bus advertising as well, but we need to make sure the package is simple to understand and the right price is pitched.
I understand partially why seated tickets are more expensive than standing ones but we have to recognise that we have a goodly proportion of older fans and these are the ones that struggle to pay higher prices, so I would look at making sure that concession seats are the same price as standing ones
If you are one of the missing ticket holders this season but do still go to most games then I would implore you to back any attempt by the club to push the boat out this time.
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SWITCHED ON - NUFF SAID
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