This is a new promotion from nPower. It's quite detailed, but the gist is that the more people talk about Stanley online the more chance the club have to win some money.
http://www.accringtonstanley.co.uk/index.php/newsy/4663
In the short term, we need 1600 people to "grab a seat" to win £10k.
It's a Facebook thing that takes no more than a minute. Stanley have the lowest target in the league...
www.facebook.com/npowerFootballLeague