Sexist advertisement
 

Has anyone seen the latest Kinder Bueno advert ?

It consists of three women observing the rear of a male waiter as he attends another table. One of the aforementioned women then drop a spoon on the floor so that all of the women can proceed in leering at the man's rear as he bends over to pick it up.

Now I am the only person who thinks that if this was the other way around and it was three males dropping something so that the attractive female waitress could bend over so the males could do some sight seeing, that the advertisement would not be allowed to be broadcast as it is blatant sexism.

Re: Sexist advertisement
 

I've seen it, and didn't think it was offensive. I also wouldn't think it offensive if it was three men oggling a woman. Sexual politics have thankfully moved on over the last thirty or so years. Both sexes can be seen as predatory, which they can be, and it is tongue in cheek.

What I do think is sexist is Sheila's Wheels car insurance. That discriminates against men, and there would be an outcry if male only insurance was offered. I don't know how they manage to get away with it lawfully...besides the theme tune drives me mad.:D

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that sheilas wheels one drives me nuts.

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I find it ammusing that the tables have been turned. Whats good for goose is good for the gander. Guy's would have a cheek if they complained after what women suffered in the past to sell to guy's.

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sheilas wheels and diamond do seem to get away with murder , i wonder if an insurance company could get away with saying we will only insure whites or blacks ?

i think they get around it by saying you can have a man as a named driver but still if a company said we will insure only whites but you can have a black friend as a named driver it wouldnt go down too well

it may have somthing to do with this rubbish that women are better drivers but if a report came out saying black people were better drivers so a company didnt have to insure whites then again it still dosnt realy excuse the blatent discrimination

MrD works in insurance maybe he can enlighten us as to how they get away with it because if they can what is to stop shops from saying we dont want to serve blacks,whites , short people , tall peopel etc etc


as for teh origional topic these adverts have been done before years ago with teh coca cola window washer advert

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Yeh thats true, nobody was allowed to complain then in them days it was a mans world so shut up was the attitude. Sheilas wheels is very annoying & tbh why cant they appeal to all rather than target one:rolleyes: oooppppssss :o i never got round to burning me bra - i need it:D

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I dont think there's anything wrong with the advert and wouldn't mind if it was the other way round either, I hate all the pc stuff, it was great to watch Life on Mars last night for that very reason!

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I agree but at the end of the day who cares really?

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It happens all the time in pub's and clubs, asking for a bottle on the bottom shelf etc, how do you think us old un's get good look at something good at our age. :D

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I thought you knew better Gary, you are a white male so you have no rights.

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Yes but being classed as 'disabled', as well as not being exclusively heterosexual, gives me two bonus point.

Oh and being pretty, that's three.:D

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Of course it happens, but that isn't really the point, the point I was making was if the roles were reversed there would be a much stronger opposition to the advert.

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Well not on here, by the amount of people saying if the advertisment was reversed, they still wouldn't find it offensive.

Thirty years ago newagents and bookshops were paint bombed if they sold top shelf magazines, now very often it's women who own the publishing companies of the said magazines. Happily things have moved on.

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Of course its the same point. Stop crying about it. Calm down dear its a commercial.

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Who said you were pretty - the blind man? :D

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I don't find it offensive or sexist either,and the Sheila's Wheel's ad is very popular at Ormerod Towers,the child knows the song off by heart!

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Thing is with insurance SamF is that they are not sexist/racist at all .. all about statistics/risk factor, and value for money. It is a proven fact that women have less larger accidents (have smaller ones 'cause they carry children more and distracted). Competition is rife, so less risk in offering smaller premiums to women. Just like if you live in Manchester as against Oswaldtwistle,less risk of car crime; if it could be assessed that coloured people have more/less, then this would be a factor too ... etc. Same as higher premiums for people under 21.
Just business.

Don't know whether you are married or not, but should be pleased that your spouse should be offered lower premium .. :D

Eeew hek, re last sentence, just notice you only 16. LOL

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Hehe I didn't mention insurance either :p No worries though ;)

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Yes, I know apologies, the thread sort of digressed, didn't it.

Re: the sexist adveritsement anyway ... just fun ... luv it.

Actually, think I entered this on the wrong thread ... Shucks..

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hmm staring at a blokes bum......or a womans cleavage....hmm amazing that the blokes get to wear more clothes when being ogled! most of the adverts with women are with them in just their underwear, or an outfit so small that your gran would make that tutting noise like a gas stove being lit.

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Funny, I haven't noticed this ad...but then I don't really find men's bums worth a comment...sad old bag that I am!

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i havent seen it either...but thats probably because i spend more time looking at my boyfriends bum than i do at the tv....and if you saw his bum you'd know why! tee hee :p