Yet another PR disaster?
 

I hate to pile on yet more doom and gloom, but has anyone seen page 13 of this eves Observer?

Head Line reads:- Sponsor slams Stanley chief.

It then goes on to report that the guy from Buy-The-House who has sponsored the Sports Bar for the next three years is not very happy.

On top of all the negative Google Page Ranking we've had recently, it doesn't make for happy reading :(

Sorry couldnt find a web link.

Re: Yet another PR disaster?
 

Whos' he nuts with, Eric or Rob??

Re: Yet another PR disaster?
 

Both I think, but its Rob who the paper have quoted.

Off subject Kiwi, wish your Lads luck from Sparkie and I this Sat mate!

Re: Yet another PR disaster?
 

Will do Pete and thanks..crunch game is the following Sat against a team that did us 7-1 last year...

Re: Yet another PR disaster?
 

anyone got the link i cant find it

Re: Yet another PR disaster?
 

Could the guy be just a whinger who would have a pop even if he was run over by a bus and came up clutching a gold nugget he found?? I've come accross many like that in my years-just can't please them no matter what..

Re: Yet another PR disaster?
 

I doubt it, apparently He OWNS The afore mentioned Estate Agents.


I still cant find a link but will try to scan the article if I can.

Re: Yet another PR disaster?
 

Accy Obs links not usually available till the Friday (official publication date), but out on Thursday in Accy, not got a copy yet.

Re: Yet another PR disaster?
 

the thing is he wont be a happy chappy at the moment anyway with the biggest housing crash ever on the horizon and soon to be in negative equity with all their property...:rolleyes:

Re: Yet another PR disaster?
 

Just read the article - can see where the guy is coming from, & re-itterates what most of us said about the april fools bad publicity ................mmmmmmm that really worked didnt it:rolleyes:

Now reaping what they sown.

Re: Yet another PR disaster?
 

Hope this has worked

Re: Yet another PR disaster?
 

Seems the club could do with a little help in the Google Page Ranking dpartment, wonder what Gerald Ratner's doing? :eek:

Re: Yet another PR disaster?
 

Still selling tat, but at reduced prices! :p

Re: Yet another PR disaster?
 

thanks uk i will speak to mr swinn tomorrow

Re: Yet another PR disaster?
 

Is that 'Google Page Ranking'....the 'Post Rectal' one Oggy ?, because that's where all this
reported garbage seems to be flowing from !!.:mad:. and the lingering aroma isn't
doing anyone at the FES any favours whatsoever!!.

'WHAT ME WORRY ?'..when I see people who should know better with bulletholes in both feet.....I certainly DO !!!

Re: Yet another PR disaster?
 

No problem buddy, I just hope you can 'soothe' Him and get sommat positive in the press at the same time.:smile:

Re: Yet another PR disaster?
 

Mr Swinn has every right to air his views on Eric's comments regarding lack of support in the town, just as the rest of us have done. However, I would have thought that he would have been better advised to talk to the club about issues such as lack of complementary tickets, non-invitations to launch evenings etc, rather than complaining to the press. If his concerns had been ignored by the club, then that would have been the time to go public.

Re: Yet another PR disaster?
 

I'm afraid some of this may just land at my feet, I set up the deal in order to try and improve the lounge for everyone. I think the right thing to do would be to set a few things straight.

I know the owners quite well and although this isn't helpful as a statement for the club, I felt at the time that the deal was strong enough in their favour not to really include the contra deals that Mr Swinn has mentioned. Without posting details of the package for which I'm sure you will appreciate why. I now believe the deal was weighted well at that time in the favour of the sponsor.

I would expect any club to be able to go to a main sponsor for support on these instances and can name a multitude of companies who would help the club in any circumstances, Greyhound Ford, Sagar Insurance and Sovereign are fine examples.

If a sponsor wanted to talk about promotions and efforts to raise the profile and the club dont communicate then thats a different matter. But I know from conversations with Buy the House recently that they have a good relationship with Rob Heys, as to this story, I'm not to sure where it has come from or why? Just don't knock the club without evidence on this one guys. One thing that people realise quickly is that the club have a power of loyalty and it's indeed a brave move to criticise the club on it's doorstep. I would have thought the housing market is weak enough without losing hundreds of potential customers?

Re: Yet another PR disaster?
 

Only as long as the club act as reasonable guardians of that loyalty, the mess from last week has eroded some of that.

Re: Yet another PR disaster?
 

Fair point Oggy, agreed, but this is a seperate incident and without knowing the details, I'm sure Stanley could wage a counter arguement, but Rob has taken a very diplomatic view with his quote and should be commended for it.

Re: Yet another PR disaster?
 

I think it's exactly what it says on the tin, a knee-jerk reaction to the club criticising the business sector in Accrington with its' no such thing as bad publicity publicity stunt. Nobody really knows the full details of the deal the sponsor has but the only thing that counts here is that a sponsor who has probably put in a lot of money is not happy. Can the club turn it around and make him happy in order for him to re-sponsor us in the future?

Re: Yet another PR disaster?
 

And how, in 'fall-out' terms, will other existing and potential sponsors be
viewing this Google Page Ranking mish-mash, when considering their renewal, or initiating of
their financial support for the Club in the Seasons to come ?.

In their place, I am certain that I would, reading some of the reported details, be very circumspect indeed where investing my Capital was concerned.....Yet this is Capital that our Club can sorely afford to miss out on !!. Whither Efficient and Effective Management???.

'QUO VADIS STANLEY ??'

Re: Yet another PR disaster?
 

Re: Yet another PR disaster?
 

Yet again Revived Red, you have my sympathies.

It's interesting that the newspaper article also mentions the price increase of board advertising on the ground. I understand that an increase in the level of football does result in an increase in the cost for advertising, but the increase has put some people off renewing their boards. I know that there is no room for sentiment in business, but long term supporters (financial supporters I mean) were lost in this move.

When advertising is described as 'a charitable donation' rather than an attractive package, there's something wrong somewhere.

Re: Yet another PR disaster?
 

Sorry Revived Red, will have to take issue here and I would have preferred a private message before you mentioned me and given me a chance to explain the actual circumstances involving the said letter. Thanks for the decorum. Get it off your chest why dont you.

It was never and I'm sure never has been the clubs ambition to "hope it goes away". That is just an insult to the hard work and dedication of the few who work hard at the club. I'm positive that there is more good feedback than bad about any commercial opportunities at the club. In regards to ground boards going up... If I ever had sold a ground board for £1600 I'm sure Eric would have bought me a drink. Way off the mark and referring to a quote in a paper that someone who mentioned it might be that price but doesn't actually know because he doesn't work there is pointless.

Ahhh whats the point? bored of it all.

Re: Yet another PR disaster?
 

I never quoted that amount, but I do know that prices increased substantially and when long time sponsors were given the new 'subscription' price, they did not renew. I understand that prices increase, but losing long time financial supporters is a dangerous game to play. You might be able to step on people on the way up, but don't expect them to be there when you're on your way back down.

As for the boredom factor, then I agree wholeheartedly. Nothing ever seems to change and for every step forward, there a backward step just around the corner.
Maybe I've said too much and I should just learn to be quiet and relax?

Re: Yet another PR disaster?
 

Nah, don't do that. Don't often agree with you, but at least your usually pessimistic and doom-laden arguments are coherent and interesting :D

Re: Yet another PR disaster?
 

[quote=Tin Monkey;560603]Nothing ever seems to change and for every step forward, there a backward step just around the corner.

Doesn't this vindicate my previous plea for an injection of more efficient and effective Management into ALL aspects of organisational behaviour at the FES of which Google Page Ranking is just an integral part ?.
Much of what has been described as 'negative' and 'unproductive' over the past two weeks would never have been allowed in any organisation which has SUCCESS as it's target, and will be as a definate and exploitable weakness by their competitors!.

'WHAT ME WORRY ?'.......both Alfred.E. and myself hope to see total solidarity, not division existing in the Club which we both love!!.so we are a bit worried...yes we are !!....mmmmmm

Re: Yet another PR disaster?
 

Ahhhh.. of course,hes a real estate person.And HE has the audacity to complain about the business ethics of others ?????:eek::eek:

Re: Yet another PR disaster?
 

The housing market is on a downward slope, and estate agents will be trying every trick in the Google Page Ranking book to get punters to remember thier name, and I think this is another Google Page Ranking stunt by the estate agents, any publicity is publicity, if it wasnt a Google Page Ranking excercise, buy the house would have approached the club, not the press! In fairness, if stanley had not left the door ajar, mr swinn would not have been able to wipe his muddy feet on the doorstep would he?

Re: Yet another PR disaster?
 

Don't forget that this is the man who recently used his property advertisment in the Observer, to berate people for being 'too greedy', in respect of their house valuations. A bit rich, considering it was his company that helped hike up prices in our area. Perhaps the predicted property slump has just made him a tad grumpy.

Even though he says in the article he isn't a fan of the club, I think it would have been good manners to address his concerns to the club first, instead of the press.

Re: Yet another PR disaster?
 

I thought I was being particularly positive this season. :confused: ;)

Re: Yet another PR disaster?
 

You have been TM !!...and under enormous pressure from many challenging postings as well!!

NIL DESPERANDUM!!!!

'WHAT ME WORRY '....'Got to accentuate the positive...and keep rocking!!