Ground Sponsorship
 

It has all gone a bit quiet since the Colane Tropical Fiasco. Does anyone know if we are any nearer finding someone to sponsor the ground either for the remainder of this season, or next.

I know money is tight these days, but there must a company out there with money to spend. I don't know the numbers, but we must only be talking about £50'000 per season. I know Scott Dawson are now heavily involved with marketing the club, so something maybe afoot soon.

£1000 per week seems cheap advertising for someone, or a Mab once suggested - The Accrington Pals Stadium, at least until we get a long-term deal in place.

Re: Ground Sponsorship
 

How about the Starbuck's/Google/Amazon Stadium of Tax Avoidance?

Re: Ground Sponsorship
 

My thoughts:

Crown Paints = Still called the Crown Ground AND we get paid for it!!!

Otherwise Stanley tools would be good.

Surely one of the milk companies would be interested eg: Cravendale?

Re: Ground Sponsorship
 

[QUOTE=Alvin the chipmunk;1030701]
Surely one of the milk companies would be interested .....?[/QUOTE]

Milk Marketing Board....who are they?

Re: Ground Sponsorship
 

Stanley would be good for ground sponsorship, but not if it extended to shirt sponsorship.....

Can't see the players being happy running around with Stanley Tools on their shirts :D

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Feels apt for one or two of 'em who've put the shirt on over last couple of years!

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It's extremely difficult to obtain sponsorship in the present climate, but with such poor gates, it is not a viable deal for anyone at this point in time. the main objective for any company is exposure to the mass , and unfortunately , due to local apathy Stanley cannot provide same. We need to target the major manufactures in the East Lancs area and strong local business people. What are the "paid commercial personnel " in the club doing about it ?.

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But ground sponsorship is not mainly about the current home fans its more global. I think the club need to emphasise that this is a big opportunity. It goes on every ticket , it goes on every website about the game and that's hundreds. The company gets mentioned on things like bbc final score , sky sports news , football league show etc!

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I once spoke to a guy from Stanley Tools at a trade fair and whilst chatting about football I told him that Stanley should sponsor Stanley, apparently it was something that had been broached in the past but nothing ever came of it. But one of the things that they would want to do would be to change the colour of the strip to yeller and black - I dont care how much money they could offer, we should never change our colours for anyone - done it once and look what happened then ...

By nothing came of it I dont mean that ASFC cocked it up neither, it just never got past a discussion in their boardroom.

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And one of the milk companies might want us to play in white with black spots. :eek:

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In the light of the early FA Cup exit and the dwindling gates, it is apparent that revenues will be severely depleted for the remainder of the season. One area that I feel is still untapped is the one of Ground Sponsorship. Unless anyone else knows otherwise, there is nothing on the horizon for next season or the rest of this one.

What about doing something radical and innovative with regards to the naming of the ground for the remainder of this season?

Why not approach the relevant bodies with a view to naming the ground

The “Kick Racism Out Of Football” Stadium.

It would grab lots of media attention both home and possibly abroad.

It would also highlight the fact that the club is looking for a ground sponsor.

It would generate a lot of goodwill from within the game.

It is a subject that is very topical at the moment and it is something the club could do for relatively little or no expense.

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Agree, Macca, it even bugs me when Stanley use their white strip when they don't have to.
But, as regards ground sponsorship, the state of the Crown Ground must really be constraining factor for any company that doesn't already have a connection with the town; in this economic climate, would you spend £Ks to associate your business with such 'quaint' facilities? It's a classic Catch 22 for the club.

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The club might want to think about piloting a few freebie sponsorships until the end of the season; targeting major manufactures and giving them a couple of pitch side advertising boards (painted up at their own expense) and local naming rights of the ground for that given month including a free plug in the program. If by chance there is an increase of sales for those companies in the period following it may encourage them to sponsor the following season. If nothing comes of it there's nothing lost for the club.

Freebie seats could be away of bringing new or born again blood to the Crown. Tickets for Troops would attract a few, engage with the British Legion are local wings clubs with a few blocks of seats. Local ethnic groups, sporting clubs, scouts, girl guides. Try anything to spark interest. If there is only 1200 coming in each week, give 300 tickets away if any of them spend money on a program, pie, pint or shirt then goodwill will have brought a profit.

Yeah it's been done before in some cases, but times are really hard and we have to reinvent ourselves to change how others see us.