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bdc 06-03-2014 20:59

Home Games
 
With so many home games coming up in the next 2 weeks, does anyone on here think the club should've looked to do a combi ticket to boost attendances. I think from memory, this was done before with 3 games for £30. (Not this season)

Why have prices not been announced for any home game after Chesterfield? Surely the Morecambe prices should've been announced by now to accommodate fans who paid full price for the abandoned game? They deserve a discount on prices and yet we have not said anything about it to attract fans back or to give people a heads up on whether they can afford to attend games or not.

How hard can it be to get basic information out into the public domain to engage communication between the club and its long suffering supporters? We continue to alienate paying customers by failing to give out basic information and risk losing out on money that would be useful to the club. The Morecambe is a local derby that should attract a decent crowd if priced correctly and customers are informed of said prices in good time not last minute like we seem to be doing at the minute.

shakermaker 06-03-2014 22:15

Re: Home Games
 
One thing's for sure - whichever bright spark decided that the Chesterfield game should be category A, therefore an increased cost of £17 adult walk-on, has all but guaranteed a decreased home support.

Never mind that the team has lost two games back-to-back and haven't won at home since November, we currently have (by a good 300) the lowest average attendance in the Football League this season.

Promotions as described in the opening post are key to making up the shortfall while a team is out of form. Unfortunately it's always been the way at Accrington Stanley - whoever is involved - that there is too much day-to-day fire fighting going on to look ahead and see the bigger picture.

bdc 06-03-2014 22:25

Re: Home Games
 
The prices have been set to capture the away support at the expense of our own supporters! Quite ridiculous in my opinion.

Pendle Red 07-03-2014 05:15

Re: Home Games
 
The price for the Plymouth game was on their Twitter feed yesterday £15 but nothing on our Website?

The Club is at a crossroads in terms of Support with gates not really increasing but nobody Is getting a grip or taking ownership of the situation instead it just drifts on.

I can see why the Club have increased the prices for tomorrow but as BDC & Shaker have said it comes a the cost of the Home Support at a time when backing from the terraces are needed with our perilous League Position.

Transparency was a word used a lot a few years ago but that seems to have fallen by the wayside the danger is our support ending up there as well.

Hopefully On Stanley On

lancsdave 07-03-2014 07:26

Re: Home Games
 
Quote:

Originally Posted by shakermaker (Post 1096856)
Never mind that the team has lost two games back-to-back and haven't won at home since November,

Isn't that the simple answer why ticket promotions fall on deaf ears ?

Chicken and Egg. More home support means more money for players, home support won't turn up unless they see the team winning.

In any business you can speculate to accumulate, ( risky choice) , or you can keep plodding on without taking too much risk and try and work at changing it.

I suspect those who don't run businesses will take the first option :D

Personally I'm not convinced a multi ticket promotion would add that much value at this stage. It is fair to say that the majority of games are Category B and it would probably save the club some grief if there was a line on the ticket price page to say something on those lines, with a rider to watch the website for changes.

cashman 07-03-2014 07:32

Re: Home Games
 
Fire fighting at a club like ours, is the way it will always be, unless some multi millionaire steps in, FACT. The most important factor is Stanley keep going.

Pendle Red 08-03-2014 07:04

Re: Home Games
 
Quote:

Originally Posted by cashman (Post 1096877)
Fire fighting at a club like ours, is the way it will always be, unless some multi millionaire steps in, FACT. The most important factor is Stanley keep going.

Can't argue about the fact of keeping the Club going the whole point of being a fan is but when things arise questions have to be asked and within football there is no hiding place whether on the pitch or off the pitch whether the Club like it or not.

The Morecambe game is over a week away we know it will be reduced but when will that info be in the public domain this is the sort of thing that can be done better

cashman 08-03-2014 07:22

Re: Home Games
 
Quote:

Originally Posted by Pendle Red (Post 1096990)

The Morecambe game is over a week away we know it will be reduced but when will that info be in the public domain this is the sort of thing that can be done better

Accept that, but whats the big deal? Do yeh honestly think it will make a big difference to the attendance? early next week is plenty of time not to make any at all. imho.

Pendle Red 08-03-2014 07:44

Re: Home Games
 
It's not a big deal it is simple it might put a few hundred on the gate depending on price and getting the word out.

Today is International Women's Day has the Club looked at it with pricing and Hospitality?

cashman 08-03-2014 07:47

Re: Home Games
 
And pigs might fly.:rolleyes:Early Next week is plenty early enough.

shadsworthcloud 08-03-2014 10:28

Re: Home Games
 
What price does it need to bein order to attract a significantly higher attendance? The 3 for 30 deal above did not bring any increased support, and conversely May have annoyed season ticket holders. I think if we charged half a crown, some people would say 2 bob would be a fair price.

Pricing is a tricky business (as lancsdave says) but I will bet we have lower prices than most/all the other clubs in league two, yet we also have the lowest attendance.

lancsdave 08-03-2014 10:47

Re: Home Games
 
There is never going to be an easy answer unless somebody comes along with pots of money. Not convinced pricing alone is the answer, in fact apart from the obvious win games I don't know the answer.

If somebody has suggestions then feel free :)

cashman 08-03-2014 11:48

Re: Home Games
 
The only real gate increase at most clubs occurs when on a winning run, as Lancsdave says. or a big name cup draw.Seems to me Stanley have tried everything oer recent years, Anyone that can't see that sees as much as "Ray Charles"

lancsdave 08-03-2014 19:05

Re: Home Games
 
Just to add confusion with no logic, the increased prices today meant the home attendance was slightly up on recent matches :D.

choirboy 08-03-2014 19:55

Re: Home Games
 
Sod what it costs!
Just get on and support the Stanley!:mosher:

VALAIRIAN 10-03-2014 15:10

Re: Home Games
 
Morecambe details :)

Morecambe Admission Prices - Accrington Stanley FC

:) :) :)

lancsdave 10-03-2014 15:13

Re: Home Games
 
Quote:

Originally Posted by VALAIRIAN (Post 1097333)

Question I've been asked today, what do season ticket holders need if they have already used the ticket ?

AccyMad 10-03-2014 16:19

Re: Home Games
 
Would've thought we'll just be able to use the section of the ticket that we keep although maybe not everyone's a hoarder like me - i usually end up with an entire season's worth in my handbag:)

deeayess 10-03-2014 17:33

Re: Home Games
 
Quote:

Originally Posted by lancsdave (Post 1097334)
Question I've been asked today, what do season ticket holders need if they have already used the ticket ?

We were asking that on Saturday. Apparently you just need to show a ticket for one of the later season ticket games.

VALAIRIAN 10-03-2014 17:44

Re: Home Games
 
Quote:

Originally Posted by lancsdave (Post 1097334)
Question I've been asked today, what do season ticket holders need if they have already used the ticket ?

I believe that the club will be asking S.T. holders to bring in their remaining tickets - Plymouth/Nhants/Mansfield/Wombles - and this will allow them entrance.

Rather than have some bring their old stub, some bring their ticket - they may have missed the first game - or any other variant, the club wanted one set way of entry :)

I am sure that this will be communicated nearer the time :)

lancsdave 10-03-2014 18:51

Re: Home Games
 
Quote:

Originally Posted by VALAIRIAN (Post 1097357)
I believe that the club will be asking S.T. holders to bring in their remaining tickets - Plymouth/Nhants/Mansfield/Wombles - and this will allow them entrance.

Rather than have some bring their old stub, some bring their ticket - they may have missed the first game - or any other variant, the club wanted one set way of entry :)

I am sure that this will be communicated nearer the time :)

I shall pass the information on. The person concerned doesn't have internet so I'm the club information shop :)

stanleyhouse 10-03-2014 20:23

Re: Home Games
 
Quote:

Originally Posted by Pendle Red (Post 1097002)
It's not a big deal it is simple it might put a few hundred on the gate depending on price and getting the word out.

Today is International Women's Day has the Club looked at it with pricing and Hospitality?

Something to look at in the future. All ideas welcome.

Too late i know, but check out what tomorrow is.....

Worship of Tools Day 2014 - Mar 11, 2014

cashman 11-03-2014 09:34

Re: Home Games
 
Well theres a few tools come on the crown n i sure don't worship em.:D

Pendle Red 11-03-2014 11:32

Re: Home Games
 
Quote:

Originally Posted by stanleyhouse (Post 1097380)
Something to look at in the future. All ideas welcome.

Too late i know, but check out what tomorrow is.....

Worship of Tools Day 2014 - Mar 11, 2014

I Like your thinking One of the Biggest Name in the Tooling Industry teaming up with their Footballing Namesakes superb:)

Outback Ozzy 12-03-2014 09:14

Re: Home Games
 
Quote:

Originally Posted by shakermaker (Post 1096856)
One thing's for sure - whichever bright spark decided that the Chesterfield game should be category A, therefore an increased cost of £17 adult walk-on, has all but guaranteed a decreased home support.

Never mind that the team has lost two games back-to-back and haven't won at home since November, we currently have (by a good 300) the lowest average attendance in the Football League this season.

Promotions as described in the opening post are key to making up the shortfall while a team is out of form. Unfortunately it's always been the way at Accrington Stanley - whoever is involved - that there is too much day-to-day fire fighting going on to look ahead and see the bigger picture.

Shaker, whilst I agree with the sentiment, I believe that it is the F.A. that set the categories for the matches in line with advice from the Police etc. The fact that it was 2 ex managers and any number of ex players returning meant this was a high profile game, plus the fact that the 'Spireites' are also top of the league. Don't blame the club, this has nothing to do with them! I am certain that any number of promotions to drag more folks of their bums and into the Stanley fold on a Saturday or Tuesday or whatever day would be welcomed by the directors and management and players of the club. But you have just got to go with what you get. Yet season in and season out we upset the odds and continue to be a league club! Long may it continue.:D

shakermaker 12-03-2014 10:40

Re: Home Games
 
Think there's more than a bit of confusion there, Ozzy. The FA may set the categories but the club assigns prices to that category. Each club manages their own pricing structure and to suggest otherwise is passing the buck for a lack of forward thought. Even if the £17 was upheld for the Category A match, the following game (last night's against Hartlepool) could have been a reduced admission for all that attended the Chesterfield game. That might have resulted in a better attendance than the paltry sniff over a thousand last night. You can't keep turning to the apathy of the Accrington public to excuse poor promotion. Eric Whalley started that argument in the first half of the first Football League season and it got old not long after.

A fellow Red commented last night that unless you were looking for it you wouldn't know a game was on last night, let alone what the price was.

lancsdave 12-03-2014 11:19

Re: Home Games
 
Quote:

Originally Posted by shakermaker (Post 1097565)
A fellow Red commented last night that unless you were looking for it you wouldn't know a game was on last night, let alone what the price was.

What's missing though ?

Leaving the price aside which is always going to split opinions. The information is on the website and feeds to all the social media sites. There are several large posters in at least 3 places round the town detailing fixtures. There are also fixture cards printed for the remaining games to hand out.

Those who are interested will find out but how do you get to those who aren't can't be bothered.

In some ways it's happen as well those who came Saturday didn't come back last night and bring a few with them, they would have been put off football for life :eek:

shakermaker 12-03-2014 15:03

Re: Home Games
 
Wasn't the best advert, was it.

What I think is missing is a marketing agenda that does not follow the mould of other football clubs. The website, social media feeds, posters and fixture cards are all tools that are used by our bigger neighbours either side and to better effect because of their resources. If we continue to use the same marketing and promotion techniques as bigger clubs that neighbour us we will pale into insignificance purely due to this lack of resource and therefore end up with a stagnant or even decreasing level of support.

There are plenty of ways to market match day tickets by thinking outside of the box but the main theme has to be selling what is unique about our club, which I don't think we do enough of. We are a small, friendly, accessible football club that can offer a more personal football experience than larger arenas.

In my view we need to make it possible once more for Accrington Stanley to be a 'second club' to support. This weekend just gone, people who had derby tickets could have been offered reduced entry to the Saturday game for example.

Much more can be made of match days themselves to ensure a returning fanbase. Market families by creating a 'fan zone' in a sectioned off area of the car park aimed at young kids with the mascot running competitions or have a kickabout with some youth team players. Give the community trust more prominence here to bring their great work to the match day.

You can't always do more but you can always be different!

Pendle Red 12-03-2014 16:17

Re: Home Games
 
Absolutely Spot on Shaker some very good points in the last post

There are things we do and do well

Most Clubs these days are not just about Matchdays and being there at 3pm and clearing off at the Final Whistle it's about Matchday experience both on and off the pitch and there is so much unfilled potential some you could argue some would need investment but others you could at least try and look to involve local business's and groups in what you are trying to achieve.

We are back to the Chicken & Egg cycle but if your not brave enough to break the cycle then so it continues as well as the firefighting.

Turn what might appear to be negatives in we tried it before into positives by trying it again but with a different approach and we may just surprise ourselves:)

Pendle Red 12-03-2014 16:32

Re: Home Games
 
Most of you do Guess the Gate and come up with figures that are Ballpark as there is historical data for Season Ticket Sales so if your Budgeting you have something to go at but you should also have realistic goals, figures of 2000 as I have seen in places were never achievable unless you have some drive and ideas behind it as to how you are going to push the Crowds up to make it achievable and sustainable?

The Ten Ticket £100 deal was superb but just not pushed.

lancsdave 12-03-2014 18:48

Re: Home Games
 
Quote:

Originally Posted by shakermaker (Post 1097584)
Wasn't the best advert, was it.

What I think is missing is a marketing agenda that does not follow the mould of other football clubs. The website, social media feeds, posters and fixture cards are all tools that are used by our bigger neighbours either side and to better effect because of their resources. If we continue to use the same marketing and promotion techniques as bigger clubs that neighbour us we will pale into insignificance purely due to this lack of resource and therefore end up with a stagnant or even decreasing level of support.

There are plenty of ways to market match day tickets by thinking outside of the box but the main theme has to be selling what is unique about our club, which I don't think we do enough of. We are a small, friendly, accessible football club that can offer a more personal football experience than larger arenas.

In my view we need to make it possible once more for Accrington Stanley to be a 'second club' to support. This weekend just gone, people who had derby tickets could have been offered reduced entry to the Saturday game for example.

Much more can be made of match days themselves to ensure a returning fanbase. Market families by creating a 'fan zone' in a sectioned off area of the car park aimed at young kids with the mascot running competitions or have a kickabout with some youth team players. Give the community trust more prominence here to bring their great work to the match day.

You can't always do more but you can always be different!


Don't the Community Trust already have their 'own thing going on ? I thought they had a section in the Whinney Hill stand or was that just a plan ?

Marketing is back to the age old issue of resource so somehow that cycle has to be broken.

Pendle Red 12-03-2014 18:58

Re: Home Games
 
Two different markets there I would think the kids with the CT tend to be Football Teams who do bring along the Adults but not many tend to hang around after half-time on the pitch.

The other could be aimed at encouraging Families from a different angle but hopefully the same goal which is the next generation.

Do we do anything in terms of a ticketing offer or promotion with Accy & Rossendale College?

lancsdave 12-03-2014 19:01

Re: Home Games
 
Quote:

Originally Posted by Pendle Red (Post 1097620)
Two different markets there I would think the kids with the CT tend to be Football Teams who do bring along the Adults but not many tend to hang around after half-time on the pitch.

The other could be aimed at encouraging Families from a different angle but hopefully the same goal which is the next generation.

Do we do anything in terms of a ticketing offer or promotion with Accy & Rossendale College?


From what I can gather all sorts of ticketing offers have been done with schools and colleges in the recent past and all with little support.

Whatever gets done has to make sure adults are paying :)

bdc 13-03-2014 20:32

Re: Home Games
 
When the club cant do basic things like promote ticket prices on the twitter or facebook feed, its hard not to feel like banging your head against a brick wall. If anyone wants to look on the clubs twitter you will see there has only been a single mention of the Morecambe game and that is for the hospitality. Why have the reduced admission ticket prices not been mentioned once on social media? If we can't be bothered to promote it how do we expect people to turn up? We continue to be our own worst enemy.

Altering ticket prices may or may not have much difference to attendances but if as a club there is a negative attitude to trying out different prices and promotions to raise gates then we might as well close the doors and give up. Most businesses are now having to work harder than ever to get people to spend money with them, this continuous effort has to be done to keep customers happy and entice them to come back as well as gain new business. The club has to continue to look to come up with some promotions in times when there are a number of home games in a short period or attendances will be minimal as seen on the Hartlepool game. To just say we cant do anything to boost attendances is not something that the club should be focusing on.

The club should have a proactive attitude to finding ways to getting more bums on seats, the key tool the club haven't fully utilised is the £100 10 match ticket, pushing this would possibly appeal to people who have Stanley as their second team or fans who cant make all home games.

bdc 13-03-2014 20:39

Re: Home Games
 
Quote:

Originally Posted by lancsdave (Post 1097569)
What's missing though ?

Leaving the price aside which is always going to split opinions. The information is on the website and feeds to all the social media sites. There are several large posters in at least 3 places round the town detailing fixtures. There are also fixture cards printed for the remaining games to hand out.

Those who are interested will find out but how do you get to those who aren't can't be bothered.

In some ways it's happen as well those who came Saturday didn't come back last night and bring a few with them, they would have been put off football for life :eek:

Not one single mention of the reduced prices for Morecambe on the clubs twitter account. :confused:

shadsworthcloud 13-03-2014 21:43

Re: Home Games
 
I don't know why the hartlepool match was on Tuesday evening when you could stay home and watch arsenal v Bayern in the champions league on tv for free.
It's a mighty keen fan who will choose to fork out for a league 2 match by comparison. (In fairness you don't have Andy Townsend at Stanley so there are advantages)
These days we don't just compete with Burnley and rovers, but with real Madrid, Chelsea and Manchester United.

Exile on Spencer St 14-03-2014 06:30

Re: Home Games
 
Quote:

Originally Posted by shadsworthcloud (Post 1097729)
I don't know why the hartlepool match was on Tuesday evening when you could stay home and watch arsenal v Bayern in the champions league on tv for free.
.

Folk who sit on their sofas and watch football on TV are not the same as those who actually go to a match and watch it live. The latter can be genuinely called fans, the former are consumers. Fans make an effort to go and see Real Football, TV consumers watch Real Madrid. Consumers are as interested in football in the same way they are interested in shopping, and support a particular team to the same extent that they support Tesco over Asda.

cashman 14-03-2014 06:37

Re: Home Games
 
Wella few hundred consumers woulda been handy on Tuesday.?imho.

Exile on Spencer St 14-03-2014 07:09

Re: Home Games
 
Maybe Stanley should move to Whitebirk. Peel Holdings could probably offer them an empty shed.:rolleyes:

lancsdave 14-03-2014 07:21

Re: Home Games
 
Quote:

Originally Posted by shadsworthcloud (Post 1097729)
I don't know why the hartlepool match was on Tuesday evening

Full league programme, club didn't arrange it. Besides what was the point of watching Arsenal game unless you are a Bayern fan, the result was obvious :)


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