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Old 27-08-2012, 18:19   #33
lancsdave
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Re: Ok people let's take stock for a minute.

Quote:
Originally Posted by maccawozzagod View Post
incidentally, out of just over 200 home games (league only) in the last 9 years, Exeter, Barnet and Dagenham all feature twice in the bottom 10% (20 games) of attendances.

Barnet and Dagenham should both be games where we do everything possible to drag them in. The problem in the past with all games where we have done £5 entry is that the club has done very little to promote it. It gets mentioned in the Observer write up the day before, it gets mentioned once or twice on the website the week leading up. Far more could/should be done whilst remembering that they are 'loss leader' games
The Observer as with many local papers these days is probably the smallest marketing tool at the clubs disposal. To get a high take up on any promotion the club would have to pay for advertising space, and given it's circulation these days doubt that is value for money.

With regards to the previous point you made about the various issues at the club over the years I still think the bridges haven't been built between the club and the community at large. There have been massive steps taken with schools and colleges, and from what I can tell the bigger businesses seem to have started to trust the club again now it's better run, hence the only major sponsorship still missing is the ground itself.

There is an area full of small businesses, shops, factories, supermarkets etc that could give out leaflets for special promotions, and it would probably be cheaper to have 50,000 leaflets printed theses days than it would an advert in the Observer. You never know those small businesses may actually feel like the club is connecting with them
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