[maccawozzagod]

Loving the supporters is the key element for small clubs.

We (or any other) can't afford to lose any percentage of a small gate but when you are looking to superced gate turnover with other revenue, such as advertising, you have to be providing an audience for that advertising.

For far too long clubs have felt that they should only do something if it provides an immediate financial profit - there doesn't seem to be such thing as loss leaders or morale boosters anymore.