[Sunflower49]

I don't see it as much different to the pictures that are on cigarette packets now. I've never heard from any ex-smokers I know, that they gave up because of an image or something from an outside source. It's always been because of their own personal concerns. E.g getting out of breath, coughing on a morning, vanity, self-consciousness, having to go outside when their friends who don't smoke are inside, in public house/bar/venue. I don't know, it may work for some and It's going to happen .
For the wording of the 'advert', It's 'Run of the mill' ...I suppose most people won't question it. They'll just see the images and it will either have an effect or it won't..