I have just browsed the Maundy website.
http://www.maundyrelief.co.uk/index.html
It looks less like a charity and more like a commercial enterprise which is flourishing on freebies.
By 'freebies' I include -
financial support from grant from rates and/or rate free premises
free work by some volunteers
donations of cash and goods from the public
It isn't being charitable when the lives of some unfortunates are improved at the expense of other traders.
You notice that I said 'other traders' because Maundy are trading, and with advantage over others because they describe themselves as a charity.
Maundy ought to be relocated some distance away from the town centre on a trading estate.