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I think they seem to be a figurehead rather than a political asset, perhaps not a bad thing?
They get put forward to represent rather than command.

Attend openings, (strangely, never closings) of prominent work places.

Add a touch of 'being' to the town, we may be struggling as a community, but even folk like me recognise that the town/district is on going.

It had better be, I want a future for all our grandchildren.