[shakermaker]

Let's not confuse what the club have budgeted for and what the Chairman says we need to break even. If we have budgeted for 2000 it's the most ridiculous business move since hiring Marcelle Lazarus - but I very much doubt that's the case.

The Chairman is saying that the club is running at a loss (quelle surprise) and would break even on 2000 gates. I'm inclined to think that this is an ill-thought out Google Page Ranking move after realising that last week's statement of "we're not in trouble" might not worry the Accrington public enough; not enough to get more bums on seats.

There has been no change in the apathy of Accrington towards its town club. The gates aren't plunging - they've been embarrassing for years. There have however been far too many mistakes off the pitch this season in the way of missing potential extra income through basic marketing initiatives.