Thread: General Feeling
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Old 09-10-2013, 23:38   #7
bdc
Full Member
 

Re: General Feeling

Few things that stand out for me:

No real mention about any injury updates to Webber and Hunt (when he was out) or when players have returned from or gone out on loan

No mention about shirt deliveries for when they were scheduled to come in and ended up in late I think.

No real board involvement with the outside world apart from Peter Marsden

No online ticket options or retail sales

No proper pricing of games by category available to inform paying customers

Lack of development or advertising on the flexi ticket option.

Compare this to Burnley and they are run like Accy could be run. All commercial options have been covered such as substitutions being sponsored, added time etc. At half time on every game the announcer mentions the deals Burnley have available for flexi tickets and the future games and prices of tickets. Might not sound a big deal but they are reaching out to their audience and giving them the information they require to decide on whether to purchase tickets. Tickets can also be bought online and collected at the game or posted out, the online option is the market we should be looking to tap into if we want to bring more money into the club.

The flexi ticket option really could be a key to open doors, advertise it as £99 for 10 games in run upto Christmas and it could really be an additional revenue stream and at the same time boost attendances. I know Rome wasn't built in day but this scheme could be useful to help increase attendances over the longer term or possibly help to encourage flexi ticket holders to upgrade to become season tickets holders.

There is a big world out there that we are not tapping into by refusing to get involved in the online market. Way of operating have to be more flexible to get more money into the club and ways of doing things have to brought into the brave new world.
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