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Working with the tools and information that you have at your disposal is crucial. Whenever anyone interacts with you then ask why? Be brave enough to keep it and the next time an occasion or opportunity arises then use this "list" to communicate...

Soccer Schools
Ticketing
Merchandise
Sports Bar Hire
Hospitality

These are all ways a supporter wants to interact with the club, if you can harness why and discover the propensity to renew/purchase again then the problem is half cracked. Its literally as simple as a shared excel sheet.

Asking for feedback and listening is the cornerstone of any business, using this to formulate the plan to improve is massive, every aspect of the supporter journey, from travelling to the game, parking, purchasing tickets, facilities and customer services sticks in the mind as an experience.

Act on it and use the data which has been collected to market to these groups...engage and communicate.. costs nothing but time and effort.

Once the building blocks are in place and used effectively then you can begin to introduce the club to the wider supporting audience..

Build it, make it good and they will come..