I can see why the committed and already converted on here are annoyed by this, but it
might just bring in a few Clarets/Rovers fans who
might be reminded/discover that standing to watch footy in the lower leagues can be fun. Which
might bring in more moolah over time than a one-off giveaway to those who (bless you!) will turn up and pay £20 anyway.
OK, there are a lot of "
mights" there, but it
might 
be worth a try