[Less]

There's a lot of this going on on the Television these days, for some reason we not only have the programmes interrupted every 10 minutes by 5 minutes worth of adverts, we also get some company sponsoring whatever it is because they think it's something they have in common.

What I think would be more interesting would be if they didn't quite have such an obvious link but an interesting link instead, allow me to demonstrate:-

One born every minute, Sponsored by DUREX.

RAF recruitment sponsors Last of the summer wine.

Bosch DIY tools is proud to sponsor Accident A&E 24 hours

There must be more and they would make the breaks between programmes just a little more bearable.