[maccawozzagod]

although that mightn't be the best analogy Diane, it does indirectly get to the point.

This day and age information has to be portable, quick, and direct. Pretty much everyone from my age (39) down spends an awful lot of time on their portable device. A large percent of people in the next ten years upwards spends a goodly amount of time on their device. If it's a handheld device you don't want to be spending time scrolling through information, you don't want to be reading heavy amounts of text based stuff. What you do want is a one touch motion (click the app), and then to just swipe down to see what's been said in the last 20 minutes since you last looked.

It's been proven that people these days have less capacity for remembering actual details, but they have a far greater capacity for remembering where they can retrieve those details from. It doesn't make sense but there you have it. Apparently the digital age inhabitants find it easier to remember that "LadBible" said who won the 1980 Fa Cup (and then click their profile and scroll through to the post) than to actually remember "West Ham"