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It used to be that women took care of this (and the monthly need for half a sheep to be rammed up their front bottom), with a natural and delicate expertise,

Now, what do we have?

Blue liquid poured over absorbent material, wonderful, if you need it then use it I do understand the necessity.

But the above advert has my mind cringing, I do not need to know that the lady next to me might well have wet herself and feels proud that she doesn't have to clean herself up afterwards.