[jason]

KFC'S AD BURGER TOO BIG

A KFC commercial has been banned.

In the advert for the mini chicken fillet burger, a group of people stood at a railway station enjoying the food while one man asked if he could "have a bite".

A close-up shot of the burger in a woman's hands prompted viewers to complain that the real thing was much smaller than that seen on screen.

The ASA said: "One viewer thought the product was shown to be the size of a standard burger, another said the advertisement showed the burger to be at least twice its correct size."
Staff from the watchdog purchased three of the burgers from a KFC restaurant in London and ruled "there was a difference in the size and presentation to the advertised product".

KFC said the burgers on screen had been cooked in a KFC store that day and were within the "standard range of dimensions for the burger".

The woman in the advert may also have had small hands, it said, because all actors in the advert were holding the same-sized burger.

Banning the advert, the watchdog added: "Even though the product was called a mini chicken fillet burger, we do not think this was sufficient to alert consumers to the fact the product was smaller than appeared in the advertisement."