I was under the impression that it was impossible to be both
new and
improved. If it's
new then that must mean that it is a completely new product. On the other hand if it is
improved then that's just the old product with some alterations.

I have a wail of a time picking holes in adverts. I have yet to see an advert for anything which has made me want to rush out and buy the product.
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Never put off until tomorrow what you can avoid altogether.
The views expressed here are my own and not necessarily those of my family, friends, employer, this site, my neighbours, hairdresser, dentist, GP, next door's dog or anyone else who knows me..