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Mick · 31-05-2005, 08:03

Crazy Frog leaps to chart success

The Crazy Frog ringtone went straight to number one in the charts yesterday, dashing Coldplay's hopes of securing the top spot.

The new version of Axel F - the theme to the Beverly Hills Cop films - becomes the first mobile ringtone to make it as a chart single.

The novel tune, mixed by German band Bass Bumpers, outsold Coldplay's new release, Speed of Sound, to knock the Oasis hit Lyla off the top spot.

The latest offering from the Manchester band fell five places to number six.

Coldplay, came in as runners up behind Crazy Frog, securing the second chart spot, while hip-hop act Akon fell one place to number three.

Experts believe a massive marketing campaign over recent months may be the reason behind Crazy Frog's success.

HMV spokesman Gennaro Castaldo said the popularity of the famously annoying tune was down to "its huge novelty appeal and the massive amount of exposure it is getting".

"Kids obviously find it cute and cool but students and office workers seem to be drawn to its rather kitsch, ironic appeal," he added.

Meanwhile, academics at the University of Birmingham believe the success of the single could be related to a growing trend for teenagers to spend more money on mobile phones and computers than music.

31-05-2005, 08:03	#17
Mick Resting in Peace Join Date: Jan 2004 Location: Accrington Posts: 12,472 Blog Entries: 46 Liked: 428 times Rep Power: 102654	Re: Crazy Frog? Help! Crazy Frog leaps to chart success The Crazy Frog ringtone went straight to number one in the charts yesterday, dashing Coldplay's hopes of securing the top spot. The new version of Axel F - the theme to the Beverly Hills Cop films - becomes the first mobile ringtone to make it as a chart single. The novel tune, mixed by German band Bass Bumpers, outsold Coldplay's new release, Speed of Sound, to knock the Oasis hit Lyla off the top spot. The latest offering from the Manchester band fell five places to number six. Coldplay, came in as runners up behind Crazy Frog, securing the second chart spot, while hip-hop act Akon fell one place to number three. Experts believe a massive marketing campaign over recent months may be the reason behind Crazy Frog's success. HMV spokesman Gennaro Castaldo said the popularity of the famously annoying tune was down to "its huge novelty appeal and the massive amount of exposure it is getting". "Kids obviously find it cute and cool but students and office workers seem to be drawn to its rather kitsch, ironic appeal," he added. Meanwhile, academics at the University of Birmingham believe the success of the single could be related to a growing trend for teenagers to spend more money on mobile phones and computers than music.