I think the whole scheme is one huge waste of money. The people who do like to read to their children already buy or borrow books. I highly doubt that it will encourage anyone to read to their kids who doesn't do so already... It has to be considered that the people who don't read to their kids may have reasons for not doing so, either they can't read well themselves, or they can't read English (or their own language for that matter).
The money should be invested in schools and libraries.
I love reading and always have done. I used to enjoy the Enid Blyton books, The Famous Five, Secret Seven, St Clare's and Mallory Towers. I still have a love of reading, but I tend not to have much time these days. I read 3 books in 5 days on holiday and was disappointed because I hadn't brought a 4th book with me..
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Never put off until tomorrow what you can avoid altogether.
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