[Gayle]

And it works the other way. If there is a dress that is just that bit too expensive say 'I could always buy cheap tat like Bill Scroggins buys for his wife, but you don't want me to look that common do you?'

Or, if you're trying to discourage him from buying the top of the range digital camera 'I'm sure you'd be able to take better pictures than Bill Scroggins even with a cheaper camera, you're so much cleverer than he is'.