It is very interesting from the official treatment figures to see that after the last mass media HIV campaign in the 80's, that although the figures for all STI's increased due to worried people turning up for testing, they then fell to startlingly low levels as people started to protect themselves.
A similar campaign today would initially increase the workload of GU clinics and stretch an already overworked and underfunded service, but then the knock on would be a decrease in STI's. Surely a mass campaign, with funding set aside for the initial onslaught would produce results.
Interestingly, these same figures show an increase in STI's right after the second world war, when our lads came home......

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