I actually agree with M-A. It is nearly always the woman that holds teh purse strings. I would happily sell to the wife making sure she understood where teh money was going. If you can get the lady interested you are on a winner. Most of the time the blokes knew I was working for them in trying to improve an overall system but within the bounds laid out by the lady.
Likewise, when I worked the pub restaurant game, I always made sure the kids were happy because if they were happy and quiet the parents were overjoyed!
