Re: Wanted 35,000 livers per year.
I agree Jambutty; the advertisements put forward by the big alcohol producing companies are at fault for softening the effects of alcohol.
Take the Carlsberg ad' for example - "probably the best lager in the world"; does it say anywhere in that advert or on the 24/48 packs of cans that your liver & brain cells are going to be somewhat lacking function after consuming umpteen amounts of these?
No.
The message it does give however is...'enjoy responsibly' - a bit vague dont you think?
The "THINK!" road safety campaign is a very good one; the adverts, I think, are brilliant catalysts towards creating safer roads - but the alcohol manufacturers must be pulling in the same direction on this one.
Total ban on alcohol advertising? It's not going to happen.
However a more realistic target would be for the government to enforce a warning on cans/bottles/billboards like on the cig packets which should give information about how many units are safe etc.
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