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Originally Posted by Margaret Pilkington
Graham, could you enlighten me in what 'sexing up' a document is exactly.
I hate this phrase, because to me it means absolutely nothing.
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mmmmm... I used it because it was used at the time and synonymous with the 45 mnute document.
I suppose it is a clever combination of two things; a euphemism for exageration merged with the maxim 'sex sells'.
When it was used it was inverted to demean the '45 minute' report, as in "sex selling" is the lowest cheapest form of persuasion. And "sexing it up" as the lowest cheapest form of persuassion exagerated. I dunno?