Even he hasn't escaped the PC brigade, was in the news recently;
New design gives Rupert Bear a hoodie
Tuesday, October 24 2006, 01:48 UTC - by
Dave West
Designers asked to breathe new life into Rupert the Bear have dressed him in a hoodie.
The Entertainment Rights media firm, which currently owns the character, hired a company to come up with ideas to keep the character fresh. It was feared, according to
The Sun, that his Burberry-like scarf was making him look like a chav.
In one design they decked him out with a red hooded top, shorts, a chain hanging from his pocket and an iPod. Another saw him given a boyband-style look with a diamond ear-ring and a bandana.
However, according to the paper, the rights managers were not impressed with the results. They opted to stick with traditional Rupert and just change his shoes for trainers.
“The most shocking one was his new hoodie look," said a source. "Those types of tops are associated with gangs and street crime."