[maccawozzagod]

I reckon its negative economy changing the shirt every year.

If you guaranteed the same shirt for two years the average guy would buy the home and away shirt over the course of the two years and possibly extra shirt for the missus and kids. As it stands I sometimes buy a shirt, and never buy one for the missus or kids as I cant afford to (unless part of christmas etc). Again it sometimes comes down to raising the profile and ensuring the maximum number of people have them and wear them.