Quote:
Originally Posted by Gayle
And now here's my real answer - it's crap, looks like crap and is a waste of money!  It's providing work, yes, but for a London company - none of this benefitting the rest of the country. |
Totally agree, Gayle. A Manchester/North West agency could have done it for one hundredth of the cost and made a much better job of it too.
In fact, it's an almighty cock up and now the great and the good are trying to justify it with meaningless platitudes.
"This is the vision at the very heart of our brand. It will define the venues we build..." Seb Coe, organising committe chairman
"When people see the new brand, we want them to be inspired to make a positive change in their life." - Tony Blair
"This is an iconic brand which sums up what London is all about -an inclusive, welcoming and diverse Games that involves the whole country." - Tessa Jowell, Olympics Minister
"The new Olympics brand draws on what London has become - the world's most forward-looking and international city." - Ken Livingstone
A collection of third-rate marketing cliches that would shame the most wet-behind-the-ears junior account executive. In other words, a load of bull...and there's more of it to come!
