Quote:
Originally Posted by Less
None of us are clever enough to second guess what will be 'in', and what will be 'out', by the year 2012.
The Olympics is supposed to be based on a tradition of fair and equal sport for all, so what is wrong in this case instead of trying to be 'trendy', why could we not have just had a logo that reflects the high principles of the games themselves?
Or are we just doing this for the money????  |
The creation of the brand is to generate cash! we are going to see it plastered on t-shirts, keyrings, and anything you can think of, and without the cash being generated through the sponsorship there is no show!