[WillowTheWhisp]

Where do they get the silly idea that 'new-thinking consumers' (whatever they might be) want brands to look different? I want to be able to recognise things. I want my bank to look like a bank. (I use that as an illustration because they did the rebranding of lloyds tsb.) If I'm shopping and looking for breakfast cereal I want it to look like breakfast cereal. I do not want to be dazzled by new brand logo packaging all over the place every other week. I want to be able to recognise what I'm looking for, otherwise (and especially if I'm in a hurry as many of us are these days) I am likely to walk straight past it and buy something else which I do recognise.