All this so reminds me of British Airways. When a few years ago they spent many millions of pound rebranding their logo, from this,
to this.
Then after much public outrage, spent even more money changing it all back.
The planes didn't fly any faster. The trolley dollies were no more beautiful, or efficent. No more people were inspired to invest in shares in the company. In fact it was all just the same service, just more expensive.