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LewCarroll · 28-06-2007, 16:45

Ah the new kit scenario.

When I came into the club I saw a potential to bring pride back into the town, hardly any kids in alley ways kicking footballs with a stanley kit on. I wanted to launch as early as the kit came in, put accrington stanley back on its townspeoples doorsteps. we agreed a date and looked to incorporate as much media coverage as our counterparts blackburn and burnley. If however 10 people turned up to buy one. Then for me thats ten people we would not have had. Gives me scope to push on for next year and aim for 40 or 50 say.

However the problem arose as a consultation, I believe that last year was a nightmare because we didn't have enough stock. From my last job, the idea of creating a mega event in town was to initially drive sales on day one, creating pride and loyalty within the supporters. But without guarantees of quantity it becomes a non starter.

We have to drive any launch through interest, the idea of a free preorder gives us feedback for the club for day one sales, plus it gives us a better database for us to communicate with you on these issues.

So I then took the descision to wait, until preorders are fulfilled.

28-06-2007, 16:45	#61
LewCarroll Member Join Date: Jun 2007 Posts: 54 Liked: 0 times Rep Power: 0	Re: New Strip For Next Season Ah the new kit scenario. When I came into the club I saw a potential to bring pride back into the town, hardly any kids in alley ways kicking footballs with a stanley kit on. I wanted to launch as early as the kit came in, put accrington stanley back on its townspeoples doorsteps. we agreed a date and looked to incorporate as much media coverage as our counterparts blackburn and burnley. If however 10 people turned up to buy one. Then for me thats ten people we would not have had. Gives me scope to push on for next year and aim for 40 or 50 say. However the problem arose as a consultation, I believe that last year was a nightmare because we didn't have enough stock. From my last job, the idea of creating a mega event in town was to initially drive sales on day one, creating pride and loyalty within the supporters. But without guarantees of quantity it becomes a non starter. We have to drive any launch through interest, the idea of a free preorder gives us feedback for the club for day one sales, plus it gives us a better database for us to communicate with you on these issues. So I then took the descision to wait, until preorders are fulfilled.