Got Sky Digital(basic package) in one room. That's £18.50. Don't need the films & sport.
I've also got freeview. Did a free trial with On (ITV) Digital a couple of years ago. Told them I'd decided I didn't want it and would they please collect the box.
They never did. So when freeview started I already had a box.
I think its good. News & music channels, radio channels. More channels hopefully added in the future.
It's a good alternative for people who don't wish to have a monthly payment, and the boxes are getting cheaper.
If they add a few more channels, might replace the sky with another one.