How many blockbuster hollywood movies did buddy make?
As daft as the Q may be, his manager(was it general/major or summat) was quite an astute business gezzer, Just look at it this way...
You buy the cd/cassette/record/8track(get my drift) and play it religiously until you finally put the nail in the coffin an retire it to the archives...
No look at it from the army-ranked-name-guy manager bloke.
They will most certainly like this film that they will come back and watch it TIME AFTER TIME AFTER TIME...
The worldwide royalities from these films were phenominal, far more at the time than what could have been accrewed by vinyl.
Makes sense dunnit??
GLOBAL BRANDING ANYONE

??