[Tin Monkey]

Everything you say is true, but we've been saying the same thing for the last few years and nothing changes.

Football is a funny business, in that the customer pays for the product before they receive it and there is no chance of a refund if the quality doesn't live up to expectations. Customer service/communication is therefore absolutely essential, but Stanley are lightyears behind on that score.

I used to shop regularly at Asda, but the poor quality (in my opinion) of their fruit means that I have switched my allegiance to another supermarket. That is my choice, as we live in a consumer society and choice is relatively endless.

Football is, of course, different to most other businesses, in that the customer is passionately attached to the product. As customers we put up with the kind of treatment we would never tolerate in any other walk of life. Our souls are devoted top the club and we can never imagine it any other way. Football clubs know this and many of them exploit and abuse that relationship, as they know that they have a 'captive' audience.
However, the danger comes when the customer and the product become so alienated from each other that the passionate attachment becomes weakened. At that point the ties that used to hold the two things together can snap and any chance of a reconciliation becomes more and more unlikely.

Stanley need to do something to start building up a decent relationship with its fan base and offering them the kind of service that we have come to expect in other areas of our lives. Failure to act could cause some serious damage to the long-term prospects of the club and no amount of bleating to the press will save them then!