Slight language barrier problem here, Bananman. Where I come from, "Football aside", means putting the football to one side, ignoring the football, leaving the football alone, etc. etc.
This thread is about communication, and it would seem, merchandising, the two go hand in hand. Or, as seems to be the case with Stanley, never the twain shall meet.
The suggestion to ask the fans, is precisely that, it was not to have a debate on personal likes,and dislikes on here. It's basic market research, and the club don't seem to have the foggiest idea. It's no coincidence that Wynonie and myself have highlighted TM's last paragraph, but the whole piece rings true, and it's certainly not the first time these issues have been voiced on here.
Good luck to Lew, and his successor, if there is to be one.