Re: Communication between club and fans
they need to implement some sort of service charter where everything they do is target-driven. Whether that be for performance bonuses or just for giggles they need to start aiming to do certain things within certain time frames.
1. answer emails or make return phone calls - same day.
2. answer all queries or complaints with a 'closure' - max 48 hours.
3. when people have paid money for things makes sure the acknowledgment is made (OSC toilets paid for - waiting 2 years, Tin Monkey et al Legends money - waiting 2 months etc etc) within 24 hours.
Some things are maybe nowt to do with us, hoodies not in the Online store might be because they only have a small stock to see how they go before commiting to a larger stock. Most of the things Online are products that need to be bought in bulk, the hoodies could have been bought singly.
4. They need to talk more often. It doesn't matter what it is, we crave information, so Leighton McGivern has an abscess on his face has he? tell us. Paul Mullin had the heel cut out of his socks at training today did he? tell us. Make the website a little bit more 'fanziney' and start talking to us.
We are the customer and like TM says, take the passion away and the relationship becomes very stretched. In the Unibond days everyone knew everyone and everything, now we don't. I don't begrudge the success that we have had and I appreciate a moving away from the ways of old - but there has to be a common ground where we can still feel like the small family run, friendly club that we try to say we are.
I also reckon that Eric has too much say in everything that goes on, he shouldn't have the final word on everything that goes on. If Lee is the shop manager then let him manage - if he wants to get stock of XYZ in then let him. If he can't balance the books at the end of every quarter then get someone who can (nowt personal Lee, just an example), same again with the bar side of things, with the Corporate side on so on.
Let people do the jobs they are paid to do Eric and that leaves you with nowt to do then find something else, work on developing a rapport with the town, work on some 40th birthday celebrations, work on new ways to integrate ASFC within the local economy.
The main gripe has always been communication. Work on that.
|