If the club had the slightest bit of enterprise, they would have opened the store today and plugged it with a bit of blurb on t'fishy site along the lines of "Come along to the great Stanley Christmas sale...lots of bargains to be had...plus our new line of winter fleeces...just the thing for the Bradford game etc etc". They could have got rid of plenty of old stock and done a roaring trade in all those great new lines they've introduced.
