[Sparkologist]

Probably the film publicist. The 'red top' rags will pour mock, shock horror on it. The more high-brow papers of the chattering classes will review the film with contempt. But all the while, it is fuelling the flame of publicity. This will in turn make people talk about the film, some of whom will go along to the flicks to watch it, to see what the fuss is about. This increases the films take, beyond the audience of neanderthals and numpties that like to associate with this lifestyle.