[lancsdave]

From an outsiders point of view I don't see why you need a different brand. You have one, it's called 'Accrington Stanley Supporters Club'.

I can see the problem with trying to fit that on certain merchandise but on smaller items I would think A.S.S.C. would be the primary eyecatcher and maybe fit the full name in the smallest letters possible.

If I saw A.S.S.C. on something I would probably asks what it stands for or look further at the item for the full title.

I can see what you are trying to achieve by the Stanley's brand because you are trying to create something unique but if I saw Stanley's on a t-shirt and didn't know what it meant I would assume it was just another fashion label.