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Re: yellow pages?
Yell.com has a very low response rate for me, maybe 1 new client in 3 years.
Leaflets work wonders. I have just heelped a family member launch a new business and from 1500 leaflets delivered one Sunday we have had 10 new customers.
This is a fantastic response rate compared with the industry standard of 1 to 2 responses per thousand.
I am just designing a leaflet now for a workman and know he will get a good response rate though I doubt is will be as good as the one above.
People hang on to leaflets for months sometimes years and then ring!! It never ceases to amaze me
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