Spot on. Be it cheap food, clothes whatever is needed to keep the family fed and clothed. Hell, if they did smart price water, I'd sign up to that as well (well maybes not the really cheap stuff cos I dont like floaty bits pmsl
)
Saying that, dont really like Primark, when I have been, i didnt really like the lads clothes for my sons age, got some lush underwear though, and the little girls stuff was fab. Not sure spiderman would appreciate a sex change though.