Right, I have just watched the advert and cannot believe so many people have got worked up about it !
The tag line for the ad mentions "New York Deli" ; the bloke in the kitchen making the sarnies is obviously representing the New York Deli, the English family collecting their lunches are like his customers; the kiss at the end is humourous throw away,what on earth is everyone getting so het up about?
New Yorkers traditionally pass the time of day in their delis, that's all that happens.
Some folk on here really, really need to get a life ( sweet cheeks !!)
(btw if you get up in the morning and make packed lunches it does sometimes feel like a production line in a deli !)