Quote:
Originally Posted by andrewb
Loss leading is when a shop will sell products at a loss to themselves, and advertise it, but then make the profit up on other products in the store, or other connecting products. When I say 'hidden higher prices' I mean higher prices on goods that you just don't notice, so end up paying more than perhaps you might pay elsewhere.
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Lost leaders are all part of merchandising and are usually placed right at the back of the shop or store so that you have to pass everyhing else on your way to pick it up
